Masterclass by Ellie Scarf - How to Build a Corporate Coaching Offer that Sells
In this Masterclass, Ellie will share what differentiates an offer that you sell to corporate clients and what the standard inclusions in a corporate coaching programme are.
She will also show you exactly what documentation you will need in place to present your services in a highly professional and credible way and how to navigate the client/coachee dynamic during a sales engagement.
If you are interested in coaching in an organisational context, this Masterclass is jam packed with information and practical guidance on best practice.
Note: This is 1 of 2 Masterclasses by Ellie Scarf for ICF in 2025 now available as on-demand access until 31st December 2025.
Event Information:
While your coaching skills are largely context agnostic, selling coaching services is definitely not. Selling your coaching services into a corporate environment requires knowledge of supplier engagement processes, best practice in coaching programme inclusions, and a sophisticated understanding of the nuances of the client-coachee dynamic.
In this Masterclass you will learn:
- How to navigate the coachee/client dynamic, particularly during the sales process.
- What to include in your offer.
- What to include in a professionally presented proposal document.
- What other documentation you need.
Key Takeaways:
- What precisely you can and should include in your corporate coaching offer.
- How to best document your offer in a professional presented proposal.
- Navigating the client/coachee dynamic in the sales process.
Presenter:
Ellie Scarf has coached in-house, worked as an associate coach and has run coaching firms employing teams of coaches globally (in partnership and under her own banner) for over 17+ years. Ellie now shares her expertise to fast track the business growth of coaches, including those leaving the corporate world to establish their own executive coaching businesses.
Ellie’s professional coaching experience spans legal and professional services, ICT, energy and resources, retail asset management, tech, financial services, for-purpose and education. Organisations that she has worked with include global brand names, boutique firms and organisations doing good in the world. In her role as an in-house coach at Fuji Xerox Australia she was also responsible for developing and championing the sales strategy for a billion dollar organisation.
Her favourite role though is mentor and cheerleader to her extraordinary executive coach clients.
Cancellation conditions:
We understand things change and there are times when plans made don’t work out. If you need to cancel your ticket there will be a $30 administration fee charged. You are welcome to transfer or sell your ticket at no charge.
Please advise the event co-ordinator if you are no longer able to attend, wish to request a refund, have transferred or sold your ticket.
- If ticket price is under $30 – no refunds given
- Under 48 hrs – no refunds given