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Business Builder Series - Part 3: Branding & Marketing *Panel Discussion*

The development of business skills is as important as the development of coaching skills.

This is the recording of the webinar held on 10th September.




In the business environment there are many areas to cover, obligations, plans and processes to create and follow. This can all be very overwhelming, challenging and time consuming, especially if you are doing it on your own, but you cannot avoid them or keep setting them aside.

With this in mind ICF Australasia Southern Branch brought you a three part webinar series called Business Builders, covering topics like:

Part 1 – Business Essentials – If you missed the live event, the recording is available for purchasing in our ICF Australasia Store – click here 

Part 2 – Tender, Proposals and Pricing – If you missed the live event, the recording is available for purchasing in our ICF Australasia Store – click here

Part 3 – Branding & Marketing – This actual recording

All webinars included a panel discussion with experienced business professionals followed by open conversation to support you, coaches, wherever you are in your business journey.

Event Information

Part 3 – Branding & Marketing:

You will hear a panel discussion of three experienced business professionals as we explore the key challenges of :

  • Your brand and marketing position;
  • Clear marketing strategy;
  • Importance of networking.

If you are new in business or have many years but want to learn more and grow, join us and let’s unfold the many layers of business and success.



Cindy Drake

Working in her parents’ business, Cindy quickly learnt the basic principles required to run a successful business. Cindy went on to study and  become an Accountant for a number of years, before studying coaching and becoming a certified pacemaker for the My Business Excellence program.

Cindy has over 30 years’ extensive experience in various businesses and management roles across the private, nonprofit and government sectors spanning over 4 different countries. 

Cindy helps business owners improve the business results by focusing on stronger leadership and capability with teams, as well as utilising today’s technology for SMEs.  

Cindy works at Outcomes Business Group with 4 other business coaches and loves the growth of learning with the other coaches.

Jamie Zuidema

Jamie is the founding owner of Essential Business Services. 

He is married with two wonderful daughters and resides on the beautiful Mornington Peninsula in Victoria. He love sports and outdoor adventure with Kakoda, White water rafting the Franklin and the Grand Canyon among some of the adventures that he has completed.  Years ago he completed a number of business degrees with accounting and economics streams.

Prior to Essential Business Services, Jamie operated a number of his own businesses as well as working in several others. His roles in these businesses were extremely varied  including Sales, Operations, Financial Management and HR which gave him extensive knowledge across all areas of business.

Lana Johnson

Lana is an Executive specialising in change, culture and strategy leadership with 20 years’ experience with over 45 organisations. Has worked with Australia’s largest Airline, Co-operative, Security and Defence organisations as well as many small and medium local businesses. Experience also extends into the Telecommunications, Higher Education, Local and State Government and Manufacturing industries. An expert in engaging leaders and teams in strategic and operational change.

Assignments have included:

  • CEO of a precision machining and fabrication company, heading up a transformation program
  • Lead Facilitator for Qantas’ Frontline Leaders program
  • Introducing change management methodology and change leadership in Defence & Education
  • Designing and delivering strategy, organisational development and culture change programs

Highly capable of working at the individual, team and organisational level. Builds authentic connections with clients through her engaging, positive energy. Builds leaders’ confidence to shape their organisation and culture, build momentum for change and strengthen internal & external relationships

Key Learning Takeaways

  • Clarity around the things you are doing right in your business.
  • Awareness of areas for improvement & growth in your business to further explore.

ICF Members

$20 AUD

Non Members

$40 AUD

Event Date
ICF Australasia Southern States Branch

Continuing Coach Education Units

1.5 CCEU in Resource Development

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