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ROI for Coaching: Defining What Matters, Measuring What Transforms
📌 What if ROI in coaching could be measured not just in dollars—but in leadership presence, cultural resonance, and behavioural transformation?
đź“Ś How do we ethically define success in coaching engagements without reducing human growth to spreadsheets?
đź“Ś Can behavioural shifts serve as credible proxies for market value and retention? What metrics truly matter?
In high-stakes organizational environments, coaching must demonstrate not only its transformative power but also its strategic relevance. This session provides a precision-based framework for defining and measuring Return on Investment (ROI) in coaching engagements, grounded in the Genco Method’s integrative approach and informed by the dual lens of Master Certified Coach (MCC) and Master Black Belt (MBB) in Lean Six Sigma and Change Management.
Developed by Tijen Genco, the Genco Method (GM) is a synthesis of precise, masterful, and whole-human coaching, combined with organizational excellence. This approach invites transformation while honoring structure, metrics, and mastery. Drawing from decades of experience in both transformational coaching and process excellence, Tijen shares how behavioral metrics—when ethically defined and strategically aligned—can serve as leading indicators of market value, leadership effectiveness, retention, and cultural transformation.
Participants will learn how to co-design metrics that reflect the specific behavioral shifts coaching is intended to evoke, offering a rigorous and relational pathway to ROI. This session equips executive coaches and organizational leaders with tools to articulate the impact of coaching in ways that are credible, measurable, and deeply relevant to business outcomes.
Key Takeaways:
- Strategic Metric Design: Learn how to define coaching outcomes in behavioral terms that align with organizational goals.
- Behavior as Surrogate: Understand how targeted behavioral shifts can serve as ethical proxies for market value, engagement, and performance.
- MCC–MBB Integration: Discover how the fusion of coaching mastery and operational excellence informs a robust ROI framework.
- Genco Method Precision: Explore how the Genco Method blends neuroscience, systems thinking, and symbolic inquiry with Lean Six Sigma rigor to support coaching with precision and mastery.
- ROI Mapping: Apply frameworks for mapping coaching interventions to measurable outcomes across individual, team, and organizational levels.
- Stakeholder Alignment: Gain language and tools to communicate coaching ROI to executives, HR leaders, and decision-makers with clarity and credibility.
Presenter:
Tijen Genco, MCC, Advanced Certified Team Coach, and National Board-Certified Health & Wellness Coach, brings a wealth of experience coaching individuals, executives, and teams across Fortune 100 companies, government agencies, and non-profit organizations worldwide. Renowned as a coach, educator, mentor, and ICF assessor, Tijen is deeply committed to fostering coaching excellence and advancing the profession. She is the creator of the Genco Method Transcendental Coaching©. This innovative approach integrates evidence-based practices with the art and science of mind-body connection to deliver sustainable, transformational outcomes. A thought leader in cutting-edge coaching methodologies, Tijen is a sought-after speaker and trainer, inspiring coaches globally to unlock their fullest potential. Her passion for fostering mastery in coaching is evident in her innovative methodologies, educational initiatives, and role in developing MCC assessors for the ICF. Discover more about her groundbreaking work and upcoming events at gencocoaching.com.
Cancellation Policy:
We understand things change and there are times when plans made don’t work out.  If you need to cancel your ticket there will be a $30 administration fee charged. You are welcome to transfer or sell your ticket at no charge.
Please advise the event co-ordinator if you are no longer able to attend, wish to request a refund, have transferred or sold your ticket.
Cancellation conditions:
- If ticket price is under $30 – no refunds given
- Under 48 hrs – no refunds given
- Or if catering is included, no refunds up to a week prior to the event