Sep
01


AI Coaching: Market, Trends, Science & Use cases

Artificial Intelligence presented through the lens of a pioneer, researcher and technology provider

Who Is This Presentation For?

This presentation is designed for coaching professionals curious about — or concerned by — the rise of artificial intelligence in their field. The goal is to provide a grounded, evidence-based and field practitioner perspective that is relevant for coaches at all levels — whether adopters or sceptical.

Why This Presentation Matters:

AI coaching tools are already being adopted across organizations worldwide. Coaching professionals face a critical choice: engage with this transformation from a position of knowledge and leadership, or risk being bypassed by it. This is not a tech talk, it is a coaching-led, science-backed and practitioner exploration of what AI means for the coaching profession and for coaches.

Presentation Goals:
  1. Clarify the market reality: Provide an honest, data-informed picture of how AI coaching tools are entering the market, what organizations are doing with them, and what the landscape looks like for coaches today.
  2. Translate scientific research into practical insight: Share findings from peer-reviewed studies on what AI coaching can and cannot do, how it compares to human coaching, and what the evidence says about its impact on competence development and leadership.
  3. Address ethics head-on — Explore the ethical dimensions of AI coaching in relation to existing ICF standards, the EU AI Act, and the emerging ICF AI Coaching Standards.
  4. Illuminate concrete use cases — Show real, practical ways AI tools are being used by coaches and by coachees, grounded in field experience and research.
  5. Open genuine dialogue — Create space for coaches to voice concerns, questions, and reactions through an open Q&A.
What to expect?

Expect an interactive presentation with Q&A integrated on below topics:

  • Market shape
  • AI applications for coaches and coachees
  • Scientific research on AI Coaching
  • Ethics in place, tools to use, AI approaches to ethics
  • Client use cases

Followed by live demonstration and experimentation to create your AI agent (free) for your practice.


Please note that this event will be recorded. Signing up to attend means you have given consent to be part of the recording.

Southern States Branch
Virtual Event
01/09/2026 17:30
01/09/2026 19:00
Members $20 / Non Members $50
Southern States 0.5 CC 1.0 RD
Registration Close: 02/09/2026
Virtual
Currency
Non Member
$50.00
Discount Code
Key takeaways:
  • Coaches leave with a clear map of what AI can and cannot do in coaching contexts
  • Practical use cases to explore immediately — preparation, supervision, follow-up, scale
  • Ethical clarity: how to engage with AI tools without compromising professional standards
  • Access to a pioneer who has tested, researched, and published on these tools since before the current conversation existed
Presenter:

Olivier Malafronte

PhD in AI Coaching & Leadership Development | Université Côte d'Azur | Associate Professor & Researcher, Executive Coach | 3x AI Coaching cofounder | ICF Global AI Coaching Standards co-author | AI Coaching Coalition Europe

Olivier is one of the first practitioners worldwide to have built, deployed, and researched AI coaching, starting in 2016 with PocketConfidant AI, one of the first worldwide AI coaching solution, and continuing through a doctoral research programme completed at Université Côte d'Azur in 2025. His trajectory bridges entrepreneurship, executive coaching, and academic rigour: his work is published in peer-reviewed journals (Management & Avenir; Journal of Applied Behavioral Sciences) and presented at leading international conferences including the Academy of Management conferences in USA, Europe, South Africa.

Rooted in a family tradition of coaching, consulting, and human development — and shaped by a formal coaching education that preceded and inspired his entrepreneurial and research path — Olivier brings both personal depth and professional credibility to every conversation about AI and coaching.

Website | LinkedIn | Research works


Cancellation Policy:

We understand things change and there are times when plans made don’t work out.  If you need to cancel your ticket there will be a $30 administration fee charged. You are welcome to transfer or sell your ticket at no charge.

Please advise the event co-ordinator if you are no longer able to attend, wish to request a refund, have transferred or sold your ticket.

Cancellation conditions:

  • If ticket price is under $30 – no refunds given
  • Under 48 hrs – no refunds given
  • Or if catering is included, no refunds up to a week prior to the event
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