How to Utilise Strategic Storytelling on LinkedIn

As AI becomes more present in our day-to-day world, your story becomes one of the strongest strategic advantages you have to support business development. With the shifts we are seeing in the LinkedIn algorithm, what cuts through now is not volume but the strength and relevance of your professional brand. Your professional story and experiences sit at the centre of your brand, positioning and differentiation. It is the thread that helps people understand who you are and why your work matters. This is particularly relevant when you consider -

• Stories create emotional resonance in a way data simply cannot.
• A well shared experience can turn complex ideas into something clear and relatable.
• When people hear a story they recognise themselves in, trust begins to form long before a conversation starts.
• And when expertise is expressed through real moments, credibility is demonstrated naturally.

During the session, we will explore how storytelling can be applied practically across three key areas of LinkedIn:

Profile – Your Origin Story
Where people discover the journey behind your expertise and the experiences that shaped how you see your work.

Content – Your Ongoing Narrative
Everyday moments at work can become valuable insights when framed intentionally. This creates a consistent narrative that builds recognition and credibility over time.

Connection – Your Relationship Chapter
Storytelling is not only about posting. It also appears in how we engage, respond and build rapport. When your story is clear, people feel more confident starting a conversation.

Joins us to explore how to communicate your expertise more clearly, build stronger professional visibility and feel more confident sharing your perspective on LinkedIn – all supporting your business development.

Event Details

Platform: Zoom
Date: Thursday 7th of May
Time:

• 10:00 AM Western Australia
• 12:00 PM Brisbane, Sydney, Melbourne
• 2:00 PM New Zealand

Your Facilitators

Kylie Chown

Kylie Chown is a leading LinkedIn and Social Media Strategist based in Australia, Founder of My Digital Brand and the first Certified Social Media Crisis Advisor in Australia.

She has helped over 12,500 experts, professionals and businesses be found first since 2010.

With a proven track record spanning Australia, New Zealand, USA and Asia, Kylie has guided more than 175 businesses out of social media crises and has delivered more than 450 workshops, presentations, and corporate training sessions.

Kylie helps professionals, teams and organisations take control of their digital footprint, making it easier to get started, stand out, and be seen first—so they don’t miss opportunities, lose to the competition, or feel overwhelmed by the process.