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Join us for a Skills Builder Workshop

How to Write Killer Headlines that get Results EVERY Time

• Do you have to write your own promotional material?

• Do you struggle to write powerful headlines that grab people's attention?

• Don’t you wish you had a formula for writing headlines that worked, every time?

Program Outline:

It's no secret that writing promotional material is a major headache for most small business owners. Think about it. How much time have you wasted trying to create the killer headline only to reuse and recycle the same old headline you used last time? What if we could show you a sure-fire way to create tried and trusted headlines in minutes that sell any product or any service? Would that be of interest to you?

Be inspired and learn from Bernadette Schwerdt the following skills:

Program Objectives:

3 Quick And Easy Headline Formulas That Work Every Time
How To Generate An Immediate Response To Your Advertising
Why People Buy – The Top 7 Reasons Behind Every Purchase
Words That Sell – The Top 10 Power Words That Can Sell Anything

Don’t reinvent the wheel! Come along to this event and learn to use the formulas that the advertising professionals use every day and watch the sales roll in.

Details

Date:	Thursday, 30th April 2009
Time:	6:00pm registration and light refreshments 6:30pm start 8:30pm conclude
Venue:	The Oaks on Collins Level 1, 480 Collins Street Melbourne VIC 3000
Investment:	$35 ICF Members $55 Non Members
Booking:	Bookings are essential. RSVP and payment must be received by Monday 27th April 2009 No cash payments can be accepted on the night!

Book online

Online Bookings for this event have now closed

About Bernadette Schwerdt

As a former reporter on Channel 9’s The Small Business Show, Bernadette is an expert at coaching and guiding small businesses on how to create maximum impact with limited dollars.

She holds a Bachelor of Business (Majoring in Marketing) and won the Gold Medal for Strategic Marketing from the University of Adelaide. She is a Certified Meta-NLP Practitioner of Neuro Linguistic Programming (NLP); is an accredited instructor of Myers Briggs Type Indicator (MBTI), DiSC and PADI and has the Certificate IV in Workplace Training and Assessment. She was also the recipient of the Queen’s Silver Jubilee Trust for Young Australians. In November 2007, she was awarded the Bendigo Bank Business Excellence Award.

In 2001 she founded the Australian School of Copywriting and has since trained over 800 people to write copy for their own business or to become freelance copywriters working for small business
Bernadette has worked in the corporate training field since 1994. She has trained both in Australia and internationally (Japan, India, New Zealand, Singapore) working specifically in the areas of Presentation Skills, Communication, Negotiation, Leadership, Conflict Resolution, and works as an Executive Coach in Australia and South East Asia with senior executives from multi-national organizations.

She lectures in marketing and communications at various institutions around Australia, including the Australian Direct Marketing Association (ADMA), RMIT, North Sydney TAFE, Holmesglen TAFE, Swinburne University and Melbourne University.

She is also a trained actress and has appeared on Neighbours, Blue Heelers, The Games, Round The Twist, Backberner, Halifax fp, and many other shows. Her third appearance on Neighbours will occur in February 2008. Her theatrical training ensures her speeches and presentations are entertaining, dynamic and engaging.

Prior to her acting and speaking career, Bernadette worked as a senior publicist with the Harry M. Miller Group, where she managed clients such as Maggie Tabberer, Alan Jones, Lindy Chamberlain, Gough Whitlam and many others. Prior to that, she was an Account Director with advertising agency Wunderman Cato Johnson, a division of one of the world’s largest advertising agencies, Young and Rubicam Advertising.