Australasian Conference 2007

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Building Professional Credibility

The current debate emerging amongst professional coaches is about how to establish coaching as a profession; how to set and maintain standards, how to ensure the profession? and the reputations of committed and highly trained coaches, aren?t hijacked by people simply styling themselves as coaches. This theme will explore what needs to be done for coaching to establish credibility as a profession, how coaching can demonstrate that it can deliver results, what coaches can do to promote their professionalism and set themselves apart from those self-styled as coaches.

Topics may include but are not limited to:

• What is a profession? What can we do now and into the future to establish coaching as an esteemed, trusted, valued, credible profession?
• What is coaching research discovering? How can I apply this research to significantly enhance my coaching, my business, the coaching profession?
• Where is there a need for research and what can we do at the conference to address this need?
• What are the return-on-investments of coaching in financial, social, spiritual, global, or other bottom-line indicators?
• What innovative avenues exist for coaches to build their professionalism, brand identify and reputation?
• What does it take for coaches to do their own research or gather their own evidence of success?

Target Audience

Experienced coaches seeking to develop their business and themselves; coaches working in business or the corporate world; corporate decisionmakers interested in the use and impact of coaching; coaches looking to market coaching as a reputable practice and themselves as reputable professionals, coaches interested in the credentialing process.

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